"Victory Lap" has sold 328,000 units based on sales and streams since its February 2018 release.
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Cole, Nicki Minaj, Lil Wayne, Migos and DJ Khaled.Ĭardi B's "Invasion of Privacy" won the honor in February, while the other nominees alongside Hussle were Travis Scott, Pusha T and Mac Miller. Jay-Z even bought 100 copies of Hussle's "Crenshaw" for $100 each in 2013, and sent him a $10,000 check.īut Hussle, once signed to Sony's Epic Records, hit a new peak with "Victory Lap," his critically acclaimed major-label debut album on Atlantic Records that made several best-of lists last year, from Billboard magazine to Complex.Īt this year's Grammy Awards, "Victory Lap" was one of five nominees for best rap album in a year that saw hip-hop dominate the pop charts and streaming services, and debates ensued about which rap albums would get nominated since a number of top stars released projects, including Drake, Eminem, Kanye West, Nas, J. In 2010, he placed on hip-hop magazine XXL's "Freshman Class of 2010" - a coveted list for up-and-coming hip-hop acts - alongside J. They were a success and helped him create a buzz and gain respect from rap purists and his peers. The proud West Coast rapper began his career in the mixtape circuit, selling his albums from the trunk of his car in Crenshaw. After a nearly 48-hour manhunt, police arrested a man they say gunned down Hussle. Hussle was just 33 when he was shot and killed in front of his South Los Angeles clothing store Sunday, not far from where the rapper grew up. His video streams jumped from 900,000 to 9.7 million on the day he died. Hussle averaged close to 2 million audio streams before his death, but on Sunday he earned 10 million audio streams and 57 million on Monday. The next two days he sold 58,000 and 36,000 singles. Sales for Hussle's songs jumped from 1,000 to 14,000 on Sunday, Nielsen Music said. By mid-afternoon on Wednesday, 10 of the Top 50 songs on Apple Music belonged to Hussle. Several Hussle songs, including "Racks In the Middle," ''Double Up" and "Grinding All My Life," have landed on the Spotify and iTunes' charts. 1 on the iTunes albums chart, while his 2013 mixtape, "Crenshaw," was No. On Wednesday, Hussle's major-label debut album, 2018's "Victory Lap," was No. “I want the story to be music for the next five, six years.” While this vision was stolen from him far too early, his dreams of a revitalized Crenshaw live on-the marathon continues.Typically following a death, a musician's albums sales will jump greatly. I want to really deliver music,” he explained to Apple Music in February of 2018.
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bona fides over rumbling synths, Hussle rapped, “Royalties, publishing, plus I own masters/I'll be damned if I slave for some white crackers.” Nipsey Hussle had a plan for his post- Victory Lap career, one that would reinvent the relationship between a musician and his community. On “Dedication,” which finds both Hussle and Kendrick Lamar aggressively touting their L.A. It also helped that JAY Z bought 100 copies himself. Hussle wasn’t new to business: He approached his neo-G-funk rap with industry savvy, too, dominating L.A.’s mixtape circuit by selling his in-demand 2013 tape, Crenshaw, for $100 apiece long before artists like Mach-Hommy and Westside Gunn sold their art at such prices. Instead, he started a coworking space in Crenshaw’s commercial district, alongside his store, Marathon Clothing. After the triumph of his now-hauntingly titled studio debut, 2018’s Victory Lap, Hussle didn’t leave for the safe confines of Calabasas. Just 10 days after Ermias "Nipsey Hussle" Asghdeom was shot and killed in 2019, the Los Angeles intersection of West Slauson Avenue and Crenshaw Boulevard was renamed in his honor, a fitting commemoration for the late rapper who invested-emotionally and financially-in his area.
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